In the files of "poor choice of advertising space," Be Cool runs a trailer on the Rotten Tomatoes Be Cool page.
Some of the reviews directly below the trailer for the movie include:
"A lazy, rhythmless, and redundant piece of moviemaking."
-- David Denby, NEW YORKER
"This stunningly inept movie is an early contender for worst film of 2005."
-- Eleanor Ringel Gillespie, ATLANTA JOURNAL-CONSTITUTION
"F. Gary Gray seems a clueless bystander, watching the new machine attempt to clone the earlier model's rhythms, gestures, and confidence, but never knowing which switches to flip."
-- Michael Atkinson, VILLAGE VOICE
"The only worse thing than starring in a bad movie is using it to call up memories of a time when you were terrific. That's not cool at all."
-- Colin Covert, MINNEAPOLIS STAR TRIBUNE
"John Travolta returns as the reformed mobster he played in Get Shorty. But while Get Shorty rode the Pulp Fiction craze with finesse, Be Cool is running on empty."
-- Manohla Dargis, NEW YORK TIMES
"Resents the mind-numbing antithesis of cool."
-- Steven Rea, PHILADELPHIA INQUIRER
"There's an excess of corn, confusion and chaos in Be Cool, but not much of anything you could call comedy."
-- Rex Reed, NEW YORK OBSERVER
Currently, the reviews are 25% fresh. (That's 75% rotten, for the mathless.)
UPDATE: It seems the ad space is on a rotation, so you may get different ads, which aren't as contextually amusing.